The aim of this course is to examine communication and marketing methods which health institutions prefer to use to reach foreign patients and to examine the channels that patients prefer to use to reach hospitals. In this course, students will understand the factors affecting the preferences of foreign patients, such as the reputation and brand values of countries and health organizations, price, quality service. They will learn the communication and marketing methods used by the countries, cities and health organizations. At the end of this course, students will have a comprehensive understanding of medical and health travel and will learn how medical travel services are marketed around the world, competition and best practices in different countries.

Technological developments and digital technologies change lives and completely reconstruct the health environment. Digital developments take patients to the center, and a new status quo and new roles are emerging for both the patient and health professionals and specialists. To this end, this course will inform the health sector employees of developments and new technologies and will increase the awareness of the participants about digitalization. The course will focus on developments and changes in the sector. The trends that shape the future of health and medicine, strengthened patients, health games, augmented reality and virtual reality, telemedicine and remote care, personalized medicine, and hospitals of the future are among the topics to be covered in this course.

This course is designed to examine the internal and external communication systems of business organizations. It is also examined that the uses of communication media such as internet and intranet in organizations.