Iman AGHAEI

Asst. Prof. Dr. IMAN AGHAEI

Faculty of Economics and Administrative Sciences

Telephone number +90 392 671 11 11
Extension 2777
Office CU227
Other information

CURRICULUM VITAE

Education
  • Eastern Mediterranean University Business Administration, Marketing (PhD, 2019)
  • Amirkabir University of Technology Productivity and Systems Management (Master, 2013)
  • University of Tehran Mining Engineering (Undergraduate, 2006)
Publications

Articles published in other peer reviewed international journals

  • Sekandari, E. & Aghaei, I. (2023). Exploring must-know criteria for effective customer segmentation in online market using AHP. Review of Marketing Science, 21 (1), 271-294. - 2023
  • Alarsali, N. & Aghaei, I. (2022). Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups. BOHR International Journal of Computer Science, 1(1), 56-67. - 2022
  • Aghaei, I., Haghani, M., & Limunga, E. J. (2022). Task and relationship conflicts, employee agility, and perceived job performance. Journal of Management and Research, 9(1), 23-50. - 2022
  • Aghaei, I., Poormkhaje Namaghi S. (2022). Electronic word-of-mouth, affective commitment, and consumer buying behavior in healthcare services during the COVID-19 pandemic. Journal of Business Research-Turk, 14 (3), 2669-2685. - 2022
  • Oney, E., & Aghaei, I. (2022). Consumer complaint intentions: The impact of general and specific self-confidence. Journal of Marketing Analytics, 1-21. - 2022
  • Aghaei, I., & Namaghi, S. P. (2022). Electronic Word-of-Mouth, Affective Commitment, and Consumer Buying Behavior in Healthcare Services during the COVID-19 Pandemic. İşletme Araştırmaları Dergisi, 14(4), 2669-2685. - 2022
  • Oney, E., & Aghaei, I. (2022). Consumer complaint intentions: the impact of general and specific self-confidence. Journal of Marketing Analytics, 1-21. - 2022
  • Alarsali, N. & Aghaei, I. (2022). Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups. BOHR International Journal of Computer Science, 1(1), 56-67. - 2022
  • Aghaei, I., Haghani, M., & Limunga, E.J. (2022).Task and relationship conflicts, employee agility and perceived job performance. Journal of Management and Research, 9(1), 29-60. - 2022
  • Ghasemi, M., Nejad, M. G., & Aghaei, I. (2021). Knowledge management orientation and operational performance relationship in medical tourism (overview of the model performance in the COVID-19 pandemic and post-pandemic era). Health Services Management Research, 34(4), 208-222. - 2021
  • Ghasemi, M., Nejad, M. G., & Aghaei, I. (2020). Knowledge management orientation and operational performance relationship in medical tourism (overview of the model performance in the COVID-19 pandemic and post-pandemic era). Health Services Management Research. (ESCI, SCOPUS) - 2020
  • Tümer, M., Aghaei, I., & Lasisi, T. T. (2019). Assessment of housing choice criteria for the universities’ students in North Cyprus using AHP method. European Journal of Managerial Research, 3(4), 65-86. - 2019
  • Tümer, M., Aghaei, I., Öney, E., & Eddine, Y. N. (2019). The impact of traditional and social media marketing on customers’ brand trust and purchase intentions in the Turkish airline market. Journal of Research in Emerging Markets, 1(4), 55-68. - 2019
  • Tümer, M., Aghaei, I., Öney, E., & Eddine, Y. N. (2019). The impact of traditional and social media marketing on customers’ brand trust and purchase intentions in the Turkish airline market. Journal of Research in Emerging Markets, 1(4), 55-68. - 2019

Papers presented in international conferences and printed as proceedings

  • Poorkhajeh, S., Aghaei, I. (March, 2022). EWOM, affective commitment and consumer purchasing behavior for healthcare services in North Cyprus during COVID-19 pandemic. 8th Global Conference on Business Management and Social Sciences (GCBMS) organized by ABMC & University of Bolton, Dubai. - 2022
  • Sekandari, E., Aghaei, I. (March, 2022). Assessing the importance of market segmentation criteria using AHP method: The case of online purchasing market in North Cyprus. 8th Global Conference on Business Management and Social Sciences (GCBMS) organized by ABMC & University of Bolton, Dubai. - 2022
  • Öney, E., Aghaei, I., Sahranavard, A. (2020). The impact of e-satisfaction on re-purchase intention; mediating effect of attitude and the moderating effect of e-WOM. 2nd International Conference on Global Competition and Innovation Management (ICGCIM), Istanbul, Turkey. - 2020
  • Aghaei, I., Sokhanvar, A., Tümer, M., Aker, Ş. L. (2018). Causal analysis between innovation and export intensity of mining industry in G7 countries. 2nd International Conference on Applied Economics and Business (ICAEB), Rome, Italy. - 2018
  • Sokhanvar, A., Aghaei, I. (2017). FDI- Tourism Development Nexus: A Causality Analysis for Mediterranean Region. 47th International Conference on Business and Economics (ICBE), Washington DC, USA.
  • Sokhanvar, A., Aghaei, I., Aker, Ş. L. (2017). The Effect of Prosperity on International Tourism Expenditures. 47th International Conference on Business and Economics (ICBE), Washington DC, USA.
  • Teimouri, R. B., Arasli, H., Kiliç, H., & Aghaei, I. (2017). Does Work Engagement Mediate the Effects of Service Orientation on Job Embeddedness among Full Time Frontline Four and Five-Star Hotel Employees in Northern Cyprus? 7th International Conference on Advances in Hospitality and Tourism Marketing and Management (AHTMM), Famagusta, Cyprus.
  • Aghaei, I., Sokhanvar, A., Tümer, M. (2016). The Importance of Effective Socioeconomic Conditions, Government Policies and Procedures Factors for Entrepreneurial Activity: (Using Fuzzy Analytic Hierarchy Process in Eight Developing Countries). 2nd International Conference on Applied Economics and Finance (ICOAEF), Kyrenia, Cyprus.
  • Sokhanvar, A., Aghaei, I., Aker, Ş. L. (2016). The Effect of Prosperity on International Tourism Expenditures. 2nd International Conference on Applied Economics and Finance (ICOAEF), Kyrenia, Cyprus.

Papers presented in National conferences and printed as proceedings

  • Aghaei, I., Sekandari, E., Borgheie, N. (March, 2022). Restaurant customers' willingness to pay more for organic foods: The influence of EWOM, brand cognition, attitude, and image in Iran. The Conference on Managing Tourism across Continents (MTCON), Antalya, Turkey. - 2022

Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)

  • Ürer Erdil, D., Tümer, M., Nadiri, H., & Aghaei, I. (2021). Prioritizing information sources and requirements in students’ choice of higher education destination: using AHP analysis. SAGE Open, 11(2), 1-15. - 2021
  • Aghaei, I., & Sokhanvar, A. (2020). Factors influencing SME owners’ continuance intention in Bangladesh: A logistic regression model. Eurasian Business Review, 10(3), 391-415. - 2020
  • Aghaei, I., & Sokhanvar, A. (2020). Factors influencing SME owners’ continuance intention in Bangladesh: a logistic regression model. Eurasian Business Review, 10(3), 391-415. (SSCI) - 2020
  • Sokhanvar, A., Aghaei, I., & Aker, Ş. L. (2018). The effect of prosperity on international tourism expenditure. Tourism Review, 73(1), 44-54. - 2019
  • Aker, Ş. L., & Aghaei, I. (2019). Comparison of business environments in oil-rich MENA countries: A clustering analysis of economic diversification and performance. Emerging Markets Finance and Trade, 55(12), 2871-2885. - 2019
  • Aker, Ş. L., & Aghaei, I. (2019). Comparison of business environments in oil-rich MENA countries: a clustering analysis of economic diversification and performance. Emerging Markets Finance and Trade, 55(12), 2871-2885. (SSCI) - 2019
  • Teimouri, R. B., Arasli, H., Kiliç, H., & Aghaei, I. (2018). Service, politics, and engagement: A multi-level analysis. Tourism management perspectives, 28, 10-19. - 2018
  • Sokhanvar, A., Aghaei, I., & Aker, Ş. L. (2018). The effect of prosperity on international tourism expenditure. Tourism Review, 73(1), 44-54. (SSCI) - 2018
  • Teimouri, R. B., Arasli, H., Kiliç, H., & Aghaei, I. (2018). Service, politics, and engagement: A multi-level analysis. Tourism management perspectives, 28, 10-19. (SSCI) - 2018
  • Arasli, H., Bahman Teimouri, R., Kiliç, H., & Aghaei, I. (2017). Effects of service orientation on job embeddedness in hotel industry. The Service Industries Journal, 37(9-10), 607-627. - 2017
  • Arasli, H., Bahman Teimouri, R., Kiliç, H., & Aghaei, I. (2017). Effects of service orientation on job embeddedness in hotel industry. The Service Industries Journal, 37(9-10), 607-627. (SSCI) - 2017

Written national books or sections in books

  • Shams, G., N., Zolfaghari, A., Aghaei, I. (2014). Translating Book from English to Persian, "How to Lead?" By Jo Owen, Iranian Academic Center for Education Culture & Research: Amirkabir university of technology (Tehran Polytechnic), Tehran, Iran.
Thesis Supervision

Master Thesis Supervised

  • Greening the island: Understanding consumption and BEV adoption intentions in the North Cyprus market (Basma Bouchanou, Cyprus International University, Spring 2022-2023) - 2023
  • IDENTIFYING THE BARRIERS OF HEALTHCARE QUALITY IMPROVEMENT AND PATIENT SATISFACTION IN PUBLIC HOSPITAL, MOGADISHU CITY, SOMALIA (Ahmed Mohamud Omar, Cyprus International University, Spring 2021-2022) - 2022
  • ANALYSIS OF THE INFLUENCE OF FOOD PACKAGING ON CONSUMER PURCHASE BEHAVIOR IN KAZAKHSTAN (Tursynay Izmaganbetova, Cyprus International University, Spring 2021-2022) - 2022
  • MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PRIVATE HOSPITALS: A CASE OF TURKEY (Gulnar Khudiyeva, Cyprus International University, Spring 2021-2022) - 2022
  • TRADITIONAL VERSUS ONLINE MARKETING: MILLENNIAL AND GENERATION Z CUSTOMERS AND THE IMPACT ON PURCHASE INTENTION IN THE NIGERIAN COSMETIC INDUSTRY (Opeoluwa Kuforiji, Cyprus International University, Spring 2021-2022) - 2022
  • THE IMPACT OF DIGITAL MARKETING ON BEHAVIOURAL INTENTION TO PURCHASE ONLINE DURING COVID-19 PANDEMIC: ROLE OF PERCEIVED CONVENIENCE OF E-FOOD ORDERING IN RAMALLAH, PALESTINE (Mais N A Elwahidi, Cyprus International University, Spring 2021-2022) - 2022
  • AN INVESTIGATION OF BRAND IMAGE, MEANING, AND ATTACHMENT ON BRAND TRUST DURING COVID-19 PANDEMIC: THE CASE OF SOME PRIVATE HOSPITALS IN PALESTINE (Ala Mohammad Ahmed Hamdan, Cyprus International University, Spring 2021-2022) - 2022
  • HEALTHCARE MANAGEMENT AND MARKETING STRATEGIES IN HEALTHCARE INSTITUTIONS (Samaneh Mohammadi, Cyprus International University, Spring 2021-2022) - 2022
  • IMPACTS OF CUSTOMER BRAND ENGAGEMENT AND PARTICIPATION ON HEALTHCARE SERVICE EXPERIENCE (Nana Yaw Korsah Botchey, Cyprus International University, Spring 2021-2022) - 2022
  • EVALUATING CUSTOMER SERVICE QUALITY AND INTERMEDIATING THE ROLE OF PSYCHOLOGICAL INVOLVEMENT ON CUSTOMER LOYALTY IN PAKISTAN BANKING SECTOR (Taha Ibrahim, Cyprus International University, Fall 2022-2023) - 2022
  • EXPECTATION AND COMPLAINTS: ONLINE CONSUMER COMPLAINT BEHAVIOR IN HOTEL INDUSTRY IN MOROCCO (Mohammed Ayman El Jabri, Cyprus International University, Fall 2022-2023) - 2022
  • THE IMPACT OF CONSUMER SPIRITUALITY ON GREEN PURCHASING INTENTION OF PHARMACEUTICAL PRODUCTS: PERCEIVED CONSUMER EFFECTIVENESS AS MEDIATOR AND SUBJECTIVE NORMS AS MODERATOR (AN EMPIRICAL EXAMINATION OF NORTH CYPRUS MARKET). (Nooshin Sattari, Cyprus International University, spring 2020-2021) - 2021
  • BRAND EXPERIENCE-BRAND LOVE RELATIONSHIP IN SHAPING CUSTOMER LOYALTY INTENTION: THE MEDIATING ROLE OF BRAND ENGAGEMENT (EVIDENCE FROM CAMEROON BAPTIST CONVENTION HEALTH SERVICES). (Christie Berinyuy Kihdze, Cyprus International University, spring 2020-2021) - 2021
  • THE INFLUENCE OF BRAND EXPERIENCE, BRAND ENTHUSIASM, AND SERVICE QUALITY ON CUSTOMER ENGAGEMENT IN THE SATELLITE TELEVISION PAY MARKET IN CAMEROON (CASE STUDY: CANAL PLUS). (Flora Yemeli Awah, Cyprus International University, spring 2020-2021) - 2021
  • AN INTEGRATED MODEL OF ANTECEDENTS AND OUTCOMES OF BRAND LOVE: SURVEY OF HEALTHCARE CONSUMERS IN NORTH CYPRUS DURING COVID-19 PANDEMIC. (Adeola Praise Adepoju, Cyprus International University, spring 2020-2021) - 2021
  • GREEN MARKETING MIX-BASED STRATEGIES AND CONSUMER PURCHASING BEHAVIOR: A STUDY OF FULL-SERVICE RETAIL STORES IN NORTH CYPRUS. (Shahrzad Akbarzadeh Totonchi, Cyprus International University, spring 2020-2021) - 2021
  • MODERATING EFFECTS OF HOSPITALS’ OWNERSHIP CATEGORY ON SERVICE QUALITY AND PATIENT’S LOYALTY: EMPIRICAL EVIDENCE FROM CAMEROON. (Jasmine Lakenne Nganfang Kepsu, Cyprus International University, spring 2020-2021) - 2021
  • THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE JOB EFFICIENCY: KNOWLEDGE SHARING AS MEDIATOR (THE CASE OF PUBLIC ORGANIZATION IN SOUTHWESTERN, NIGERIA). (Qudus Oluwasegun Obanle, Cyprus International University, Spring 2020-2021) - 2021
  • AUTHENTIC LEADERSHIP AND EMPLOYEE PERFORMANCE: THE ROLE OF ORGANIZATIONAL COMMITMENT AND WORK ENGAGEMENT. (CASE STUDY OF MBINGO BAPTIST HOSPITAL BAMENDA, CAMEROON DURING COVID-19 PANDEMIC). (Marione Nkwain, Cyprus International University, spring 2020-2021) - 2021
  • LEADERSHIP DEVELOPMENT, EMPLOYEE ENGAGEMENT IN CAMEROON: MEDIATING EFFECT OF WORK MOTIVATION. (Jong Brandon Mbeng, Cyprus International University, spring 2020-2021) - 2021
  • THE INFLUENCE OF SOURCES OF FINANCE ON THE GROWTH OF SMALL AND MEDIUM ENTERPRISES: A CASE STUDY OF WOMEN ENTREPRENEURS IN LAGOS METROPOLIS, NIGERIA. (Busayo Esther Abilawon, Cyprus International University, spring 2020-2021) - 2021
  • HOW COMPANIES GAIN COMPETITIVE ADVANTAGE THROUGH INNOVATIONS IN TECHNOLOGY: A CASE OF PICKMEUP TECHNOLOGIES INC. (Ogheneruona Godwin Udumebraye, Cyprus International University, spring 2020-2021) - 2021
  • THE EFFECTIVENESS OF MANAGING SOCIAL MEDIA ON BUSINESS PERFORMANCE: EVIDENCE FROM THE HEALTH SECTOR IN SYRIA. (Hazem Alsulaiman, Cyprus International University, spring 2020-2021) - 2021
  • ENGAGING CONSUMERS TO FOSTER PURCHASE INTENTION IN SOCIAL MEDIA BRAND COMMUNITIES. (Bernard Chukwunweike Okafor, Cyprus International University, spring 2020-2021) - 2021
  • PRIORITIZING MARKET SEGMENTATION CATEGORIES FOR ASSESSING ONLINE CONSUMER BEHAVIOR IN NORTH CYPRUS (Elham Sekandari, Eastern Mediterranean University (Co-Supervisor), spring 2020-2021) - 2021
  • IMPACTS OF DOCTORS-NURSES’ RELATIONSHIPS ON THE QUALITY OF HEALTHCARE SERVICES DELIVERY AT BANADIR HOSPITALS MOGADISHU-SOMALIA. (Kowsar Mohamed Addow, Cyprus International University, fall 2021-2022) - 2021
  • THE EFFECT OF PHARMACEUTICAL DIGITAL MARKETING ON CONSUMER BUYING DECISION MAKING OF OTC MEDICATIONS IN NORTH CYPRUS. (Narjes Alarsali, Cyprus International University, fall 2021-2022) - 2021
  • SOCIAL MEDIA BASED ELECTRONIC WORD-OF-MOUTH, AFFECTIVE COMMITMENT, AND IMPACT ON CONSUMER BUYING BEHAVIOUR TOWARDS HEALTHCARE SERVICES; EVIDENCE FROM NORTHERN CYPRUS HOSPITALS DURING COVID-19 PANDEMIC. (Sina Poorkhaje Namaghi, Cyprus International University, fall 2021-2022) - 2021
  • THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND ATTITUDE, CONSUMER’S ELECTRONIC WORD-OF-MOUTH AND PURCHASE INTENTION: BRAND COGNITION AS MODERATOR: EVIDENCE FROM HOTEL INDUSTRY OF NIGERIA. (Uche Emmanuel Medoh, Cyprus International University, fall 2020-2021) - 2020
  • TASK AND RELATIONSHIP CONFLICTS, EMPLOYEE AGILITY, AND PERCEIVED JOB PERFORMANCE: THE CASE OF HYGIENE AND SANITATION COMPANY (HYSACAM), SOUTH WEST REGION – CAMEROON. (Esombe Joan Limunga, Cyprus International University, fall 2020-2021) - 2020
  • THE IMPACT OF CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE IN TANZANIA: THE STUDY OF CRDB BANK. (Loveness Eden, Cyprus International University, fall 2020-2021) - 2020

Doctorate Thesis Supervised

  • Impact of strategic management practices on effectiveness and efficiency of performance: Empirical studies of selected firms in Libya (Adel Ramadan, Professional Doctorate of Business Administration, Cyprus International University, Spring 2022-2023) - 2023
  • The effect of servant leadership on job outcome: The mediating role of trust in coworkers (Adnan M Rashid, Professional Doctorate of Business Administration, Cyprus International University, Fall 2022-2023) - 2022
Awards
  • Outstanding Reviewers, Emerald Literati Awards for Excellence. (2020)
Research Areas
  • Services Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Marketing Ethics
  • Sustainable Marketing
Administrative Duties
  • Professional Doctorate of Business Administration, Coordinator (2022-ONGOING)
  • Professional Doctorate in Health Care Management, Coordinator (2022-ONGOING)
  • Vice Director of Institute of Graduate Studies and Research (2023-ONGOING)