Vocational School

Public Relations and Advertising

Duration 2 Years

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About
Curriculum
Entry Requirements
Fees & Scholarships

About the Program

The Public Relations and Advertising Program, by means of focusing on a communication profession, aims to educate professionals who will communicate effectively; form communication bonds with the public and private sectors; be able to respond to the communication needs of the changing business world; and maintain human-centered long-term relationships. The program offers theoretical, technical and communicative competence courses, as well as internship for practical experience. The internship helps students apply learned knowledge into real business cases in a real working environment, fostering self-confidence and interpersonal communication competences. The internship period is 30 business days and can be carried out either with local or international organizations depending on the student’s preference. Our program aims to contribute to the growth of our students as professionals in the field of communication and mass communication with enriched knowledge and skills to be able to respond to the needs of the sector. The medium of instruction of the program is English.

Education Opportunities

Specialists are invited from various institutions and organizations related to the field of public relations and advertising aiming to reinforce the learning outcomes of students beyond the scheduled curriculum through talks, presentations and seminars. Through these extra-curricular organizations, students are exposed to real business cases and successful experiences of the presenters. This gives students an opportunity to benefit from the presenters’ know-how and expertise. Interactive meetings help students understand the importance of interpersonal communication, time-management, and collaboration with staff in the workplace. By becoming active participants of the Advertising and Public Relations Club, students are also able to gain practical experience in organizing various activities, designing different advertising and public relations campaigns. Additionally, students can take on responsibility in the CIU News Agency and television studio and improve their written and visual expression skills. Students, after graduation, may continue for an additional two-year education in order to obtain undergraduate degree from the Department of Advertising and Public Relations.

Career Areas

Students who successfully graduate from the Public Relations and Advertising Program have a wide range of business opportunities. Public relations profession requires effective communication management; so, the graduates have the opportunity to serve in communication-oriented positions at both public and private institutions. Despite the fact that communication methods and their influence are changing in parallel to the technological developments in the field; communication attributes and purposes do not change. Thus, there always will be a high demand for public relations and advertising professionals in the business arena. Graduates of the Public Relations and Advertising Program can easily apply to public relations companies and advertising agencies; may enroll in corporate communication and marketing departments of institutions, civil society organizations, political institutions, and various media organizations. Students who have mastered public relations and advertising in English language have more opportunities for employment at international advertising agencies.

Contact

Vocational School
Science and Technology Center, ST256
Tel: +90 392 671 1111 Extension:2751
School E-mail: secretary-voc@ciu.edu.tr
Director E-mail: mnat@ciu.edu.tr

Compulsory Courses

First Semester

INTRODUCTION TO MASS COMMUNICATION

Course code

CMMS101

Credit

Theoretical

Practical

Ects

This course introduces students to the structure and functions of mass media, with special attention to emerging information technologies. It is designed to introduce communication students to the various media industries, including print and digital media. The impact of the mass media on lifestyles, public opinion, governance and business are also studied. Special attention is given to the historical background of traditional mass communication tools such as books, newspapers, magazines, radio and television by comparing their significance and influence on daily life of society, as well as their impact on the economy. The course also addresses the fundamental elements in the communication process and their significance to media relations.

MEDIA LITERACY

Course code

CMMS133

Credit

Theoretical

Practical

Ects

This course aims to develop students’ ability to effectively and efficiently examine, interpret, and evaluate the underlying messages contained within media texts, and to provide an understanding of their social, cultural and political influences. This course is designed as study in media analysis from critical perspectives; special emphasis is placed on the skills needed to evaluate selected shows, newspapers, advertisements, magazines and films. This course introduces students to how the media is used to construct meaning, and the critical approach and methods used to analyse and understand it. Methods of critical writing appropriate to media analysis will be also emphasized.

READING AND WRITING SKILLS-I

Course code

ENGL141

Credit

Theoretical

Practical

Ects

This course aims to develop students' listening, speaking, reading - writing and study skills. The course provides students with the opportunity to develop their communication skills through controlled activities and to equip students with the basic study skills necessary to follow the curriculum of English. This course also provides students with the opportunity to process the newly acquired knowledge and to develop their ability to ask questions about how to apply the new knowledge to new situations and ask them to think critically. In addition, this course will enable students to learn about the different strategies required to review the various reading pieces, such as finding the main idea and distinguishing the details from the main idea.

INTRODUCTION TO COMPUTERS

Course code

ITEC110

Credit

Theoretical

Practical

Ects

The aim of this course is to give the students an understanding of the fundamentals of computers such as the basic components of the computers, input, output, storage devices and processing as well as application and system software, utility programs and internet basics. At the end of this course students will be familiar with the computer terminology and able to use the word processing and spreadsheet programs as well as efficient internet usage. General presentation of computer technologies, Windows operating system and applications in the Microsoft Office packageWord, Excel, Access and Power Point , softwares used in pharmacies, drawing for academic purposes and web-based method of screening of literature are also covered.

INTRODUCTION TO PUBLIC RELATIONS

Course code

PRAD111

Credit

Theoretical

Practical

Ects

Introduction to Public Relations course aims to provide a foundation of the field of public relations. The course is designed to teach students the basics of public relations and to provide a background in the field’s historical development, along with various principles and theories that shape the field. Public relations is examined as a vital management function and its relationship to related fields, such as marketing, advertising and journalism is explored as part of the course. The students learn about the different roles played by public relations in corporate, government, and nonprofit organizations and learn how an effective public relations strategy can help to communicate, influence opinion and create change.

SOCIOLOGY

Course code

SOCY101

Credit

Theoretical

Practical

Ects

This introductory course in Sociology begins with an overview of the nature of the discipline, followed by a survey of various aspects of the structures and dynamics of social life. The history of sociology, the views of its founders and the major modern sociological perspectives are examined afterwards. Research methods and theories in sociology are explored to illustrate how thinking sociologically adds to our knowledge of the world around us. In this course, basic topics of sociology such as culture, socialization, media, family, education, social stratification, urbanization, social change are analyzed through different sociological perspectives. The course is accommodated to groups of students with different backgrounds and professional education. Class discussions on covered topics are encouraged and are valuable parts of this course.

TURKISH LANGUAGE

Course code

TREG100

Credit

Theoretical

Practical

Ects

This course examines basic areas of language and expression. In the first half of the course, the theoretical approach to language is formed and the spelling rules of the Turkish language are studied. In the latter part of the course, language and narrative errors are studied together with editing. In the second half of the course, formal writing, curriculum vitae, petition, evaluation of the columns in terms of language and style, types of written expression and practice; Turkish production and application of shooting attachments; Turkish grammar structure; It is aimed to teaching subjects like phonetics of Turkish to students.

TURKISH

Course code

TURK100

Credit

Theoretical

Practical

Ects

This course provides an orientation to modern Turkish language for foreign students who wish to communicate in this language for their needs. It mainly focuses on the differences between Turkish and English Alphabets, especially the sounds and the letters which are not included in the English alphabet (i.e. Turkish letters ç-ğ-i-ö-ş-ü). In addition, basic grammar and sentence structure forms in Turkish are practised. The required grammar and vocabulary will also be developed through their adaptation to daily situations in contexts such as introducing yourselves, greeting, talking about the things they possess by using possessive adjectives, forming positive, negative and question sentences by using present simple, telling the time, talking about their own timetables, using demonstrative pronouns when describing the place of objects and becoming familiar with vocabulary related to family members.

Second Semester

INTRODUCTION TO NEW MEDIA

Course code

CMMS104

Credit

Theoretical

Practical

Ects

YENİ MEDYAYA GİRİŞ

READING AND WRITING SKILLS-II

Course code

ENGL142

Credit

Theoretical

Practical

Ects

This course is the continuation of ENG 101. The course aims to improve students' listening, speaking, reading, writing and working skills. In the course, students are guided in writing compare and contrast essays using Venn diagram. In addition, the aim of the course is to learn the necessary conjunctions for composition writing. In addition, the students will be able to write a four-part critical composition by learning the difference between ideas and factual real sentences and how to write the opposing opinion and sentences used to refute it. Thus, the students will be able to distinguish between the compare and contrast essay and discursive essay. Students will also be able to make presentations by using presentation techniques. In addition, this course aims to summarize the reading pieces of the students and to use the strategies of reading and to draw conclusions and meanings using their reading skills.

DIGITAL PRACTICE

Course code

GRDE108

Credit

Theoretical

Practical

Ects

An introductory course in the fundamentals of digital technology, including their roles in the creation, reproduction, and distribution of visual messages. Study of the major drawing and imaging software used in the graphic design industry. Students will become familiar with digital tools and terminology as they apply to creative visual communication. Through project critiques, discussion and demonstrations students will create projects that examine technology as an art medium and a design strategy. The goal of this course is to explore fundamental techniques mostly in Adobe Photoshop. Ideal for students eager to explore Adobe Photoshop, work with layer techniques, gain an understanding of how to do basic photo repairs and color enhancements.

HISTORY OF CIVILIZATION

Course code

HIST100

Credit

Theoretical

Practical

Ects

The aim of this course is to outline the development of civilizations in the course of history. It firstly focuses on the concepts such as “Civilization”, “Prehistoric”, and “Historic” and on the factors forcing the emergence of the first civilizations. As well as examining the prehistoric periods and their characteristics in the course of human life since the first appearance of human beings on earth, the course mainly focuses on the early civilizations, namely the Mesopotamian, Egyptian, Aegean, Classical Greek, Hellenistic, Indian, Chinese and Roman Civilizations. Political, social, economical, cultural, intellectual, philosophical and scientific aspects in these entities are also examined in this course.

INTRODUCTION TO ADVERTISING

Course code

PRAD112

Credit

Theoretical

Practical

Ects

This course is designed to introduce students to the basic concepts, theories and historical development of advertising as a form of communication in modern society. The course analyses the different roles of advertising, such as an economic force and a form of cultural representation with strong social implications. Students are expected to read, watch, analyze and discuss a variety of advertisements and commercials as part of the course. In an interactive class atmosphere and a creative learning environment, students will have the opportunity to focus on advertising not only as a marketing tool that helps reinforce brand loyalty and product consumption, but also as a cultural product which is an indispensable part of contemporary popular culture.

AREA ELECTIVE

Course code

PRADXX1

Credit

Theoretical

Practical

Ects

PSYCHOLOGY

Course code

PSYC110

Credit

Theoretical

Practical

Ects

The aim of this course is to provide an introduction to the wide range of topics covered by psychology. By the end of the course, students will be familiar with the major theories and the methods of research used to analyse behavior. These include the biological basis of psychological functions, sensation, perception and different states of consciousness. In addition to cognitive topics, the course provides an introduction to social, developmental and clinical psychology.

MODERN TURKISH HISTORY

Course code

TARH100

Credit

Theoretical

Practical

Ects

In this course, Ottoman state and society, factors causing the collapse of the state; Ottoman modernization; Tripoli and Balkan Wars, World War I, Mudros Armistice and Sevres Agreement; parties and associations, the national resistance movement led by Mustafa Kemal, the Havza and Amasya Circulars, the Congresses, the National Pact, the Turkish Grand National Assembly; the rebellions, the regular army and the War of Independence; the Mudanya Armistice, the Lausanne Peace Treaty; Revolution in the political field, secularization of the state and society, abolition of the sultanate, declaration of the republic, abolition of the caliphate; 1921 and 1924 constitutions, constitutional changes; Sheikh Said Rebellion; Multi-party experience, secularization and modernization in law, nationalization and secularization in education, Kemalizm and 6 principles, Turkish foreign policy(1923-1938) are covered.

Third Semester

MARKETING AND CONSUMER BEHAVIOR

Course code

BUSN365

Credit

Theoretical

Practical

Ects

The course aims to provide an understanding of how consumers make decisions and how internal and external factors influence consumer purchase decisions. Students learn about the evolution of consumer behavior and the impact of new technologies and media on studying and targeting customers, including new methods conducted by marketers. They will also study consumer purchase patterns and methods used to target them more precisely, thus learning why consumer behavior is valuable in marketing programs. In addition, students will study basic theoretical knowledge and terminology related to the field, learning how to think and act strategically about the behaviors of consumers and how to understand and solve problems from a communication perspective.

BASIC PHOTOGRAPHY

Course code

COMM331

Credit

Theoretical

Practical

Ects

This course is an introductory course to photography, its history, aesthetics and basic techniques. The course includes teaching instructions, theoretical views as well as some hands-on photographic work and practical field trips. Students will participate in actual photography during practical field trips spanning a wide cross section of photographic opportunity. Students are expected to gain a historical and aesthetic knowledge concerning the development of the medium of photography as well as technical skills and ability to take better photographs. The scope of the course also includes the development of recent revolutionary digital technologies and their effects on the medium. Within this context both digital and analog photography will be thoroughly examined.

SUMMER TRAINING

Course code

PRAD100

Credit

Theoretical

Practical

Ects

Advertising and Public Relations students are required to complete their first of two summer training courses in the field of Public Relations. In line with rules and regulations set by the Department, summer training should be minimum 20 working days. The summer training will provide students opportunity to get acquainted with professional Public Relations field and to gain real-world PR experience where they can contribute to their personal development, such as designing PR campaigns, organizing special events and writing for journals both local and international. An internship file provided should be fully filled by an applicant and a supervisor in an institution. After completing internship, interviews are arranged at the department for assessing and discussing students own experiences and gains.

PRODUCTION TECHNIQUES IN ADVERTISING

Course code

PRAD311

Credit

Theoretical

Practical

Ects

This course is designed to familiarize the students with various production techniques and processes in the making of advertisings which have unique style that attract the audiences’ attention. With the goal of persuading consumers, advertisers seek to create a powerful message. In order to fulfill this goal diﬀerent techniques are utilized in advertisements. The course aims to help students develop their understanding of the ways in which advertisers rely on diﬀerent techniques in producing ads and to recognize the power of visual elements such as framing, color, editing and special eﬀects as well as other elements such as sound and music.

AREA ELECTIVE

Course code

PRADXX2

Credit

Theoretical

Practical

Ects

UNIVERSITY ELECTIVE

Course code

UNIEXX1

Credit

Theoretical

Practical

Ects

UNIVERSITY ELECTIVE

GRAPHIC PRODUCTION TECHNIQUES

Course code

VICD403

Credit

Theoretical

Practical

Ects

This course is designed to introduce students to the methods of technical production for graphic design. Within this perspective the course concentrates not only the history and evolution of print technology but also its technical side including types of printing, descriptions on colour separation process, camera-ready art, matrix, cutting, and binding techniques. Other related topics like image preparation, electronic file management and formatting, paper and alternative printing substrates, colour management, and the major commercial printing techniques will also be presented from the perspective of their individual and collective effects on the look of graphic design applications. Students are expected to use their previous knowledge in their practical projects.

Fourth Semester

MEDIA LAW AND ETHICS

Course code

CMMS242

Credit

Theoretical

Practical

Ects

This course is a study of media law and ethics. Within this perspective, the course starts with philosophical investigations in ethics to establish a foundational ground for further discussions in media ethics and advanced analysis of media laws in major countries. Topics which directly affect people working in the field of media will be studied in greater detail. The scope of this course includes issues such as news manipulation, the invasion of privacy, product placement, stereotypes, taste and taboos, analysis of news reporting on current events, media polling, defamation, copyright, as well as basic knowledge of law necessary for understanding media laws which affect media institutions in various countries.

SOCIAL MEDIA IN COMMUNICATION

Course code

CMMS254

Credit

Theoretical

Practical

Ects

This course explores the history, rise and growth of computer-mediated communication technologies known as “social media,” – including Facebook, Twitter and YouTube – as a 21st century communication practice. Throughout the course, various social media tools and their application in current media will be addressed and current habits in social media will be discussed. This course also examines relevant social theory, including technology studies, communication theory and cultural studies to critically evaluate the eﬀect of social media on relationships, activism, branding, politics and news media. This course also focuses on content creation and how to build content that performs well in social media.

CREATIVITY IN ADVERTISING

Course code

PRAD324

Credit

Theoretical

Practical

Ects

Creativity in Advertising course focuses on the question of what makes an ad creative and helps the students to recognize that without creativity there will be no effective advertising. The course examines the concept of creativity and various creative approaches and styles employed in different forms of advertising. The students will examine and critically reflect on a variety of advertisements. They will also design their own ads and experience the challenges in coming up with a creative idea. In the end of the course it is aimed that the students have a solid idea why creativity is so important in advertising.

Area Elective

Course code

PRADXX3

Credit

Theoretical

Practical

Ects

Area Elective

Course code

PRADXX4

Credit

Theoretical

Practical

Ects

Area Elective

UNIVERSITY ELECTIVE

Course code

UNIEXX2

Credit

Theoretical

Practical

Ects

UNIVERSITY ELECTIVE

Elective Courses

PUBLIC ADDRESS

Course code

PRAD122

Credit

Theoretical

Practical

Ects

This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.

BASIC PHOTOGRAPHY-I

Course code

CMMS231

Credit

Theoretical

Practical

Ects

This course is an introduction to photography, photography history, aesthetics and basic techniques of photography. The course covers practical instruction and theoretical perspectives as well as some hands-on photographic work and field trips, enabling students will prepare a portfolio of work. Students are also expected to gain a detailed historical and aesthetic knowledge concerning the development of the medium of photography, as well as technical skills and ability to take better photographs. The scope of the course also includes the development of recent revolutionary digital technologies and their effects on the medium. Within this context, both digital and analogue photography will be thoroughly examined.

TRNC
International

TRNC Applicants

TRNC citizens and TR citizen candidate students who have completed their entire high school education in TRNC. They are placed in undergraduate programs in line with their success in the CIU Student Placement and Scholarship Ranking Exam and the programs they prefer.

Students who are successful in the exam can register from the TRNC Marketing Office.

You can directly apply online to our undergraduate programs by using the application portal. Please fill in your details correctly and upload all the required documents listed on the last page of the application form.

Required documents;

Completed application form,
Higher/Secondary Certificate or equivalents (e.g. O/A’Level, WAEC/NECO)
Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5). Students without these documents will take the CIU English proficiency exam on campus following arrival,
Scanned copy of international passport/birth certificate,
Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application).

Scholarships
Fees

Cyprus International University provides academic scholarships for its students as an incentive for success, with most students benefiting from 50%, 75% or 100% scholarships or discounted tuition fees. Click for more information.

Tuition Fees are determined at the beginning of each academic year. Candidate students who are entitled to enroll in CIU can learn their fees in line with the Tuition Fee Calculation system.