Compulsory Courses
First Semester
HEALTH CARE ORGANIZATIONS MANAGEMENT
This course will provide an integrated study of the fundamentals of management and their applications in the health institutions. The theories such as decision making, innovation management, organization-environment relationship, organizational structure, groups and teams, organizational communication, behavior and motivation and leadership are considered as long as the semester. The management functions; called organizing, planning, leading and controlling are the fundamental topics of the course. The types of the innovation, leadership styles, components of organizational structure, two types of the environmental components and control mechanism are some of the important topics of the course. At the end of the semester, students will improve their managerial skills and abilities.
Second Semester
MARKETING IN HEALTH CARE ORGANIZATIONS
It is important that not only health workers, but all individuals in society have knowledge about marketing. The issue of Health Services marketing is becoming increasingly important in the health sector, where competition is also intensifying and business styles are changing with the effect of the Pandemic.
Health institutions have to reach individuals who want to take a more active role and responsibility in the decision process of the health service they will receive, whose health literacy is increasing, with effective and accurate marketing strategies, methods and channels, and to reach those in need who are not yet at a certain level of competence in this regard in accordance with and with different methods. This diversity and change brings with it the necessity for healthcare service providers to improve their marketing competencies.
In this context, the main objective of the course is primarily to convey to the students how health institutions can develop a marketing strategy by making the appropriate positioning in line with their main objectives. In the courses, within the scope of marketing activities, information will be shared about which traditional and digital channels and how and when health institutions can access them by understanding and observing consumer behaviors, developing services and products in accordance with the expectations of their target audiences.
Thus, while learning the necessary marketing activities for health businesses, participants will also gain important information and competencies for their personal development. The use of technology, which has become mandatory today, will be encouraged.
SEMINAR
Seminar presentation and group discussions on selected topics related to the program. This course is designed to help develop a broad and unified perspective on research, research ethics and plagiarism, literature review, research methods and design, report writing and effective presentation techniques in social sciences. For this purpose, each student will be required to do literature review on a topic related to his/her academic background and interest. As a result of their literature review the students will specify relevant further research areas. Each student will also prepare a report about the studies done so far in the topic and will cover methods used, findings, discussion and implications. Each student will share his/her report with other students in the course by doing a presentation.
Third Semester
THESIS
This course gives the students an opportunity to produce and defend a thesis under the supervision of a lecturer in the field of health care organizations management. This is a process-oriented writing course that integrates reading, research, writing, and oral presentations. Students will carry out a research project on a health care organizations management topic of own interest. Student will also present the results of each stage of the work to the advisor and the other jury members. The thesis is expected to conform to appropriate standards of scholarship. Additionally, students will engage in a series of face-to-face activities aimed at helping them develop reading, research, writing, and presentation skills.
Elective Courses
QUALITY MANAGEMENT AND ACCREDITATION IN HEALTH CARE ORGANIZATIONS
RESEARCH METHODS AND STATISTICS FOR HEALTH CARE SERVICES
HEALTHCARE, TECHNOLOGICAL DEVELOPMENTS AND DIGITALIZATION
Technological developments and digital technologies change lives and completely reconstruct the health environment. Digital developments take patients to the center, and a new status quo and new roles are emerging for both the patient and health professionals and specialists. To this end, this course will inform the health sector employees of developments and new technologies and will increase the awareness of the participants about digitalization. The course will focus on developments and changes in the sector. The trends that shape the future of health and medicine, strengthened patients, health games, augmented reality and virtual reality, telemedicine and remote care, personalized medicine, and hospitals of the future are among the topics to be covered in this course.
COMMUNICATION METHODS USED IN HEALTH SECTOR
The aim of this course is to examine communication and marketing methods which health institutions prefer to use to reach foreign patients and to examine the channels that patients prefer to use to reach hospitals. In this course, students will understand the factors affecting the preferences of foreign patients, such as the reputation and brand values of countries and health organizations, price, quality service. They will learn the communication and marketing methods used by the countries, cities and health organizations. At the end of this course, students will have a comprehensive understanding of medical and health travel and will learn how medical travel services are marketed around the world, competition and best practices in different countries.
HUMAN RESOURCES MANAGEMENT IN HEALTH CARE ORGANIZATIONS
FINANCIAL MANAGEMENT IN HEALTH CARE ORGANIZATIONS
ORGANIZATIONAL BEHAVIOUR IN HEALTH CARE ORGANIZATIONS
STRATEGIC MANAGEMENT IN HEALTH CARE ORGANIZATIONS
MARKETING
This course introduces the essential principles of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today’s dynamic and allied environment. Topics include, understanding the marketplace, product, services and branding strategies, new product strategies, pricing products, marketing channels, integrated marketing communication strategies. The course will help in understanding development of managerial decision-making techniques and problem-solving through practice in analyzing practical marketing cases. It will expose students to the commonly problems faced by marketing managers and to develop skills in analyzing marketing problems and preparing implementable plans of action based on analyses of given business situations. Cases and a marketing simulation are used to focus the discussion and to reinforce learning of key marketing concepts.
CONFLICT MANAGEMENT AND NEGOTIATION SKILLS
RESEARCH METHODS
Research methods course focusing on the techniques and principles of evaluation research. Emphasis will be on methods of evaluation and research design, instrument development, data collection techniques within a public/applied setting. Additionally, students will become familiar with the policy implications and consequences of evaluation research. At the end of this course, the students can discuss the quantitative research methods, know the mostly used research designs and quantitative research techniques, can find solutions to real work-related problems by applying quantitative and qualitative research methods and design their own researches. Also, students will be able to prepare and present their research projects and will learn the basic requirements of a scientific report.
LEADING, TRANSFORMATION AND CHANGE
HUMAN RESOURCE MANAGEMENT
Managing human capital in the new economy is a challenge all business professionals face. This course addresses that challenge by retaining its unique orientation to overall practicality and real-world application incorporating technology, teams and virtual learning methods. Practical tips and suggestions provide effective ways of dealing with problems in communication, leadership, discipline, performance appraisal, labor relations, and compensation administration.
MANAGEMENT INFORMATION SYSTEMS
STATISTICAL APPLICATIONS FOR SOCIAL SCIENCES
INTRODUCTION TO MANAGEMENT
QUALITY ACCREDITATION AND PATIENT SAFETY IN HEALTH CARE
DATA ANALYSIS & COMPUTER APPLICATIONS IN MANAGEMENT
DEVELOPMENT OF SUSTAINABLE TOURISM POLICIES AND PLANNING
This course informs students about the basic concepts and practices related to sustainable tourism policies and planning. Tourism requires effective planning for the development of sustainable and non-harmful, beneficial to the environment and economic development. This course will address the issues related to tourism planning today, process and future tourism planning. The course also aims to highlight the importance of local governments' decisions and practices in ensuring the sustainable development of tourism, and to develop new recommendations for decision makers in this regard. The aim of this lesson is to learn about planning studies in tourism and what needs to be done for the development of tourism during the adaptation of tourism concept of sustainability aiming to provide resources for future generations by protecting resources.
TOTAL QUALITY MANAGEMENT
Total Quality Management (TQM) is a comprehensive and fundamental quality policy that aims continuous improvement. This course focuses on total quality concepts and total quality approach for decision making. In addition to presenting various Total Quality Management concepts and quality improvement tools, importance of customer focus, team formation and problem solving are also underlined. The key actions that highlights importance of quality through planning, design and control are discussed. Up-to-date quality standards and award models are discussed and criticized using real life cases. Aim of the course is to give total quality concept to the students. Also the course explains total quality management decision methods.
MANAGEMENT INFORMATION SYSTEMS IN HEALTH CARE ORGANIZATIONS
MULTINATIONAL COMPANIES AND ISSUES IN GLOBALISATION
MULTINATIONAL COMPANIES AND ISSUES IN GLOBALISATION
ORGANIZATIONAL COMMUNICATION
This course is designed to examine the internal and external communication systems of business organizations. It is also examined that the uses of communication media such as internet and intranet in organizations.
TECHNIQUES FOR STATISTICAL ANALYSIS
ADVANCED MARKETING RESEARCH
The main purpose of this course is to provide the prospective marketing manager with an understanding of marketing research in an advanced level. Advanced methods of marketing research have been specially compiled for graduate students on marketing management and business administration programs. This course provides the sophisticated marketing research techniques found in the discipline in a basic way. The contributors focus on the history of methods, descriptions of their assumptions and content, and examples. The main themes of the course include marketing research design, data collection, data preparation and data analysis. The students will find advanced methods of marketing research an essential update of their knowledge of classical procedures which will be helpful to conduct their project or thesis.
NEGOTIATION TECHNIQUES AND CONFLICT MANAGEMENT SKILLS
COMPUTER AIDED DATA ANALYSIS
Following a general introduction, the qualitative and quantitative data, their systems of collection and analysis are given to the students. Regression and correlation analysis concepts. Case studies and solutions by using relevant software such as SPSS. Quality control concepts with respect to data analysis. Students will be able to manage qualitative data in an efficient and accessible manner, develop a qualitative data analysis plan, choose and apply different inductive and deductive approaches to coding appropriate to the data type and the context in which results will be used, employ and write analytical memos to aid in interpretation of qualitative data, understand the basic functions of computer-aided qualitative data analysis software, present qualitative findings in different settings using formats appropriate for different audiences.
RESEARCH METHODS
This course is designed to be a background pass to graduate studies. The ability to formulate a research question, finding the data relevant to research questions, analyze those data, and presentation of research findings are skills that will be acquired through this course. Scientific thinking skills and methods of research, using library and online archives, experimental design, and presenting quantitative data are modules covered within the scope of this course. Scientific communication, writing research proposals, scientific reporting and thesis writing are also supported. Conference presentations, time management in research projects, ethical issues, plagiarism and skills of working in a group and networking are also highlighted throughout the semester.
HUMAN RESOURCES MANAGEMENT
INDUSTRIAL, ORGANIZATIONAL AND WORK BEHAVIOR MANAGEMENT
The application of principles, theory and research of industrial organization, work behavior management and behavioral science knowledge in the context of work setting is explored in this course. The main goal of the course is to outline how businesses and their organizations can be designed so that both employees’ efficiency and quality of life are improved. The covered topics comprise job analysis, training and development, personnel decisions, organizational change, leadership, motivation, teamwork, occupational stress and well-being, personnel assessment, history and evolution of the field, as well as other related subjects on employer-worker relationship. The course also includes developing students understanding of the questions raised and answered by scholars in the field and the methods used to answer those questions in paper writing.
INTERNATIONAL HOTEL MANAGEMENT
The development of hospitality and issues with hospitality management has been growing rapidly. We believe that hospitality is an area of activity that is sufficiently different to be considering separately from other aspects of management. In this lesson you will learn about: the international dimensions of hospitality management define the hospitality conception in global business environment, define key marketing concepts in global environment, to understand the strategic management process. Explain the criteria for changing international hospitality enterprises entry modes; understand the background to different approaches to international management. And students should be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally.
HISTORY OF MANAGEMENT THOUGHT
The main aim of this course is to introduce the students with the main approaches in management and equip them with the required knowledge about different perspectives of management theory. The course will start with the chronological introduction of different schools in management and knowledge will be provided on the development of management discipline over the years. Later on, the contemporary management theories and approaches will be instructed to the students.
SUSTAINABLE MARKETING
This course tries to introduce the concept of sustainable approach due to the fact that the environment play a crucial role in sustainability studies at the top of the agenda for many organizations. Marketing has a key role to play in driving this agenda. This course tries to explore the complex and challenging environment of sustainable marketing strategies and actions. It firstly starts by considering the background of traditional marketing in order to understand some changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice. This course relies on the most complete and the accessible introduction to sustainable marketing in various markets.
ORGANIZATIONAL COMMUNICATIONS
PROJECT SCHEDULING
The project schedule is the tool that communicates what work needs to be performed, which resources of the organization will perform the work and the timeframes in which that work needs to be performed. The project schedule should reflect all of the work associated with delivering the project on time. The aim of this course is to give the principles of project management, representation of project operations such as project breakdown, network representation and terminology, network data. The course content includes network planning with respect to costs and durations: critical path analysis, linear time cost trade-off analysis, resource-constrained network planning, resource scheduling and resource leveling.
LANGUAGE OF SCIENCE AND CRITICAL EVALUATION
The main focus of this course is to crystallize the students’ capability of accessing, reading and understanding the evidence that is revealed through social sciences literature to guide inquiry; the use of measurement or manipulation; and an assessment of relationships under controlled, objective, and systematic conditions. The abundance of information made readily available by internet created important problems like selecting and assessing. Hence the aim is to increase awareness and furnish the students with the basic tools of critical evaluation to detect those fine nuances between what is right and what is not, the ability to capture the meaning of several, often contradictory signals and stimuli, to interpret them in holistic and integrative manner, to learn from them, and to act on them.
DESIGN THINKING AND SECTORAL INNOVATION
This course has been developed specifically for individuals and teams who want to learn a proven, systematic approach to developing new products. The course focuses on strong problem-solving processes that begin with design thinking and understanding unmet customer needs. The course covers an innovation process that includes concept development, applied creativity, prototyping, and experimentation. Design thinking approaches and their applications to work are explained. Major course topics include the critical design thinking skills needed to improve an existing product, design a new product or new manufacturing processes. In addition, the course covers topics such as creativity, design, customer experience, innovation, product, R&D and strategy studies in order to focus on increasing innovation, growth and customer experience based on understanding.
MARKETING IN GLOBAL ENVIRONMENT
The aim of this course is to familiarize students with global competitive business environment and enhance their knowledge and skills required to successfully operate in a dynamic global market place. The course builds upon the primary concepts of marketing and will enable the students to practice applying those concepts to a global environment. The course also focuses on environmental concepts like cultural, demographic, economic, political, and legal factors as they affect a firm’s global success. The main topics include operational and transactional aspects of global marketing strategies on a corporate level. After successfully completing the course, the students will have a better knowledge about the myriad of activities required to compete outside the “home” country.
ORGANIZATION AND MANAGEMENT
This course is structured to inform the MBA students about contemporary applications of management. With this basic approach the topics include knowledge society and organizations, information technologies, globalization and organizations, TQM, core competence, outsourcing, hybrid, organizations, downsizing, sub – contracting, lean organizations and cluster organizations. This course examines organizational theory, practice and learning in the context of rapidly changing competitive and economic environments. Strategies and tactics for growth and performance improvement are explored. This course covers issues of current relevance, including social networks, knowledge management, innovation, organizational learning and design thinking.
MANAGEMENT INFORMATION SYSTEMS
GLOBAL POLITICS
The course provides the analytical tools required to examine the changing nature of the international politics and the emergence of a global political space. It provides a historical understanding of the evolution of global political and economic forces and the ideas that shaped them. It also includes evaluations of the spread of neo-liberal economic orthodoxy, the creation of new multilateral institutions, migration, and debates on global media and the increased interpenetration of the world’s cultures. students are expected to have a profound understanding of core perspectives in international political economy; to learn how the current highly integrated global economy was created and evolved.
OPERATIONS RESEARCH TECHNIQUES
Introduce students to developed techniques, methodologies and models used in Operations Research (OR). Operations Research (or Management Science) is a field of Applied Mathematics that uses mathematical methods and computers to make rational decisions in solving a variety of optimization problems. Most OR techniques require the use of computer software to solve large, complex problems in industry, business, science and technology, management, decision support and other areas and disciplines. In this course Deterministic Problems are considered – the data and future outcomes are known with certainty. Optimization of the solution is the primary goal. Matlab and Excel are used for representing and solving the problems.
ECOLOGY
This course will review major ecological concepts, identify the techniques used by ecologists, provide an overview of local and global environmental issues, and examine individual, group and governmental activities important for protecting natural ecosystems. The course has been designed to provide technical information, to direct the student toward pertinent literature, to identify problems and issues, to utilize research methodology for the study of natural ecosystems, and to consider appropriate solutions and analytical techniques. Discussion and understanding will be emphasized.
