MARJAN KAMYABI

Asst. Prof. Dr. MARJAN KAMYABI

School of Tourism and Hotel Management

Office GE128
Telephone number +90 392 671 11 11
Extension 2202
Other information

U.N. Sustaınable Development Goals


Decent Work and Economic Growth Decent Work and Economic Growth
Sustainable Cities and Communities Sustainable Cities and Communities
Responsible Consumption and Production Responsible Consumption and Production

CURRICULUM VITAE

Education
  • Eastern Mediterranean University Tourism and hotel Management (PhD, 2022)
  • Gheshm university Tourism and hotel Management (Master, 2014)
  • Shahid Bahonar University of Kerman Tourism and hotel Management (Undergraduate, 2012)
Publications

Books and books chapters published internationally

  • Niche tourism a new trend for Destination development and market competencies - 2025
  • Assessing the Mediating Role of Destination Image on the Perceived Value and Satisfaction of People With Disabilities - 2023

Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)

  • Do Social Media Platforms Control the Sustainable Purchase Intentions of Younger People? - 2025
  • Sustaining Digital Marketing Strategies to Enhance Customer Engagement and Brand Promotion: Position as a Moderator - 2025
  • Enhancing Inclusivity: Exploring the Role of VR in Accessible Tourism Experience - 2025
  • An Investigation of the Challenges Faced by the Disabled Population and the Implications for Accessible Tourism: Evidence from a Mediterranean Destination - 2022

Papers presented in international conferences and printed as proceedings

  • Revolutionizing Hospitality: The Impact of Green Innovation on Sustainability and Organizational performance and Identity in North Cyprus Hotels - 2024
  • Impact of COVID-19 on Tourism Industry and post-COVID-19 recovery strategy: The case of Mediterranean Destination - 2021
  • Investigating the role of climatic comfort characteristics of ecotourism areas in economic development (Case study of Kerman province) - 2016

Other Publications

  • Impacts of Gambling on Students' Life, the Case of Eastern Mediterranean University: A Grounded Theory Research. - 2018
  • A review on eco-tourism potentials: a case study of Kerman-Iran - 2014
  • Ecotourism, geopark in Persian gulf, challenges and development strategies (case study of Qeshm Island) - 2014
Thesis Supervision

Master Thesis Supervised

  • Evaluating the Role of Social Media Marketing Strategies in Destination Positioning and Competitiveness: Evidence from Lagos State, Nigeria. - 2026
  • The Impact of Ethical Perception on Tourist Trust and Acceptance of Generative AI Services in Hospitality - 2026
  • Analyzing the Impact of Digital Marketing Strategies on Customer Experience and Brand Loyalty through Marketing Performance - 2025
  • Balancing Act: The Role of Employee Position in Navigating Work Conflict and Optimal Job Performance in the Hotel Industry in Malawi - 2025
  • Anlysing How Commuting Stress Impacts Tourism and Hospitality Employees’ Work Engagement and Job Performance - 2025
  • The Impact of Online Marketing on Sustainable Consumer Behavior and Decision-Making Styles - 2025
  • Blockchain Technology as a Tool for Destination Marketing and Promotion of Smart Tourism - 2025
  • Digital Transformation in Accessible Tourism: An In-Depth Analysis of Digital Solutions that Empower People with Disabilities to Elevate the Overall Tourism Experience and Perceived Image - 2024
  • From Farm to Festival: The Economic and Cultural Impact of Food Festivals on Regional Communities - 2024
  • The Moderating Role of Electronic Word of Mouth (Ewom) on the Relationship Between Purchase Intention and Brand Awareness - 2024
  • Impact of Cultural Heritage Preservation on Sustainable Urban Development and Community Resilience - 2024
  • Empowering Local Communities and Social Entrepreneurship Through Sustainable Rural Tourism Development. Evidence from Cameroon - 2024
  • Assessing the Impact of Job Satisfaction, Organizational Incentives and Workplace Culture on Job Performance in the Hospitality Industry: Case Study of Nigeria - 2023
  • The Impact of Tourism Development on The Satisfaction and Well-Being Of The Ala Ogbaga Deity In Nigeria - 2023
  • Assessing The Impact of Virtual Reality Marketing (Vr) on the Development of Sustainable Tourism and the Tourist Experience. Case Study of Jordan- Amman - 2023
  • Evaluating The Impact of Trend Niche Tourism on Destination Development and Market Competencies: Evidence of South West Nigeria - 2023
Research Areas
  • Accessible Tourism
  • Sustainable Tourism
  • Tourism Marketing
  • Tourism Planning
  • E-Tourism
  • Niche Tourism
  • Gastronomy Tourism
  • Festival and Event Tourism
Administrative Duties
  • Adviser to the Tourism Club (2022-2025)
  • University Curriculum Committee (2023-ONGOING)
  • Program coordinator (2025-ONGOING)
  • Vice Director (2025-ONGOING)