Sr. Instr. UMAR SALEEM
School of Tourism and Hotel Management
                      Office
                      
GE103
                        
                        
                      E-mail
                      
  usaleem@ciu.edu.tr
                        
                    
                      Telephone number
                      +90 392 671 11 11
                        
                        
                      Extension
                      -
                        
                    CURRICULUM VITAE
Education
                        - Cyprus International University Business Administration (PhD, 2025)
 - Minhaj University Management (Master, 2011)
 - Punjab University Commerce (Undergraduate, 2007)
 
Publications
                        Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)
- Travel Choice: Is Climate Change a Barrier? - 2025
 
Papers presented in international conferences and printed as proceedings
- Apitherapy as the Core of Bee Tourism Research: A Bibliocentric Thematic Analysis - 2025
 - Do festivals matter? A case study of tourism promotion in Pakistan - 2019
 - Creative tourism business model and its application in northern areas of Pakistan - 2019
 
Books and books chapters published nationally
- Chef de Partie (Level 3) - 2017
 - Sous Chef (Level 4) - 2017
 - Food & Beverage Server (Level 2) - 2017
 - Assessor guide for Food & Beverage Captain - 2017
 - Domestic skilled worker (Housemaid Level 2). - 2015
 - Basic housekeeping course - 2015
 - Food & Beverage server course - 2015
 - Barista skills course - 2015
 - Air ticketing course - 2015
 - Graduate diploma in culinary arts (2 years) - 2015
 - Graduate diploma in baking & patisserie (2 years) - 2015
 - Front office skills course - 2014
 
Projects
                        - Acquiring and refining Trainers CBTA Skills: A narrative case study of NAVTTC Trainers at COTHM Pakistan in collaboration with NAVTTC & Deutsche Gesellschaft für Internationale Zusammenarbeit – GIZ
 - Narrative Report and Project Implementation: Prime Minister Youth Skills Development Program (NAVTTC, Phases I, II, III) – COTHM Pakistan
 - Narrative Report and Project Implementation: Employability Skills for Punjab Skills Development Fund (DFID, SFJ 14-15, 2015, SFE-2015, SFJ 2016), Cost of Project PKR 320,909,033/-, Year: (2014-2016), Location: Lahore, Sheikhupura, Faisalabad, Gujranwala,
 - Narrative Report and Project Implementation: Prime Minister Youth Skills Development Program (PMYSDP, PSDP), Cost of Project PKR 69,634,950/-, Year: (2014-2016), Location: Lahore, Sheikhupura, Faisalabad, Gujranwala, Islamabad, Okara, Multan, Bahawalpur,
 - Narrative Report and Project Implementation: Innovative Approaches for Promoting Women's Economic Empowerment, Cost of Project PKR 10,470,000/-, Year: (2015-2016), Location: Okara & Karachi – COTHM Pakistan
 - Narrative Report and Project Implementation: Increasing Employability of Displaced & Refugee Youth through the Development of Marketable Skills Project, Cost Project PKR 2,338,900/-, COTHM Pakistan
 - Narrative Report and Project Implementation: PVTC Skills Training & Economic Empowerment, Cost of Project PKR 1,498,200/-, Location: Okara & Karachi – COTHM Pakistan
 - Innovative Approaches to Promoting Women's Economic Empowerment: Narrative study for USAID in Pakistan – COTHM Pakistan
 - Enhancing motivation and work performance through the innovative HR in Pharmacies: A narrative case study of emotional intelligence for the ServAid – COTHM Pakistan
 - Increasing the Employability of Displaced & Refugee Youth through the Development of Marketable Skills – COTHM Pakistan
 
Awards
                        - Prize Certificate from ABE – UK in Strategic Human Resource Management (2017)
 - Prize Certificate from ABE – UK in Contemporary Hospitality Management (2017)
 - Roll of Honor (Gold Medal) – Minhaj University (2011)
 - Merit Certificate at M.Phil. Level for securing 1st Position in University – Minhaj University (2011)
 
Research Areas
                        - Intangible Cultural Heritage, Food, Street Food, Gastronomic Tourism, Customer Satisfaction, Sustainability
 
Administrative Duties
                        - COTHM Pakistan : Head of Department – Tourism & Hospitality Management (2014-2017)
 - COTHM Pakistan: Head of Curriculum Committee (2014-2017)
 - NAVTTC National Trainer & Assessor for Tourism (2017-ONGOING)