About the Department
The program focuses on providing a wide picture of the rapid technological innovations blended with culture and art which requires creativity, progressive knowledge and technology along with conventional knowledge bases. As today’s technology centered society requires an ability to predict future directions of high technology and meet new demands with creative approaches, the program offers customized courses to meet the needs of companies including the development of globally competitive skills for students reflecting global culture and technology trends, especially in marketing field.
The program offers the most up-to-date curriculum in order to meet the demanding needs of qualified and talented professionals, who can navigate networked media and marketing in rapidly changing conditions. The program offers a perspective of a rapidly changing world with its interdisciplinary nature, and aims to equip students with the theoretical knowledge and practical applications of current digital media and marketing programs in today's business world.
Education Opportunities
The four-year curriculum aims to develop students’ knowledge and skills both theoretically and practically. In the first two semesters, students take courses in Basic Communication, Media and Marketing, Information Technologies, English and Economics.
They are also given Digital Media and Digital Marketing courses starting from the 3rd semester. Fourth semester and onwards, the students have the opportunity to take different courses related to the field they want to specialize in.
Career Areas
Nowadays, digital media has become popular in education as well as in all aspects of our lives. As a result of the widespread use of the digital media, new concepts such as e-commerce and e-marketing have emerged. Thus, it is expected that the education of individuals who want to work in many sectors will be planned accordingly. At this point, trained personnel is a requirement for the use of digital media, as it is used in all areas of the trading sector. In light of these developments, there is a need for educated academics who can train personnel in this field. Graduates of this program will be able to find jobs in different areas of the media and marketing sector, as well as being able to pursue a postgraduate degree in this field.
Contact
Faculty of Economics and Administrative Sciences
Çevik Uraz Center, CU241
Tel: +90 392 671 1111 Extension: 2201
Faculty E-mail: secretary-fes@ciu.edu.tr
Head of Department: Prof. Dr. Cem TANOVA
Head of Department E-mail: ctanova@ciu.edu.tr
Compulsory Courses
First Semester
INTRODUCTION TO BUSINESS-I
Course code
BUSN101Credit
3Theoretical
3Practical
0Ects
6
This course is designed to teach introductory business students fundamental knowledge about a business. For this purpose, understanding the contemporary business environment is a starting point. After briefly covering the business of managing, all functional areas of a business are discussed. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects. The students will be able to identify potential marketing opportunities, relate how business institutions are operated nowadays, and describe business ownership forms. The course is also designed to expose students to the multitude of career fields in the area of business and it will also help them to obtain information about starting their own businesses, identifying basic long and short term planning techniques.
MICROECONOMICS
Course code
ECON101Credit
3Theoretical
3Practical
0Ects
7
This course involves introduction to economics with the question; What is economics? Micro and Macro Economics, Needs, wants, preferences, scarcity and consumer preferences, Production Possibilities Frontier, Opportunity Cost, Budget Line, Cost-Benefit Principle, Explicit and Implicit costs, Elasticity -Inferior goods, normal goods, luxury goods, complement goods and substitute goods, Demand Curve and Supply Curve, Excess demand and supply, Demand and Supply functions, Equilibrium price and quantity by using functions, Types of taxes and their effects on demand and supply,Types of Costs; Fixed costs and variable costs. Calculating total revenue and total costs, Calculating profit and loss, Calculating Break even quantity, Drawing Break Even chart, Types of Depreciation and calculating depreciation all will be focused on.
READING AND WRITING SKILLS-I
Course code
ENGL141Credit
3Theoretical
2Practical
2Ects
4
This course aims to develop students' listening, speaking, reading - writing and study skills. The course provides students with the opportunity to develop their communication skills through controlled activities and to equip students with the basic study skills necessary to follow the curriculum of English. This course also provides students with the opportunity to process the newly acquired knowledge and to develop their ability to ask questions about how to apply the new knowledge to new situations and ask them to think critically. In addition, this course will enable students to learn about the different strategies required to review the various reading pieces, such as finding the main idea and distinguishing the details from the main idea.
INFORMATION TECHNOLOGY
Course code
ITEC101Credit
3Theoretical
2Practical
2Ects
4
The aim of this course is to give the students an understanding about the computer fundamentals such as type of computers, hardware, software, network, web, Internet, computer security and other emerging technologies such as e-commerce, blogs, wiki, RSS, social networking, and Google applications, health concerns, green computing, and accessibility. Students will be able to understand many of the key ethical, legal and social issues related to information technology and how to interpret and comply with ethical principles, laws, and regulations. At the end of this course students will be familiar with the computer terminology as well as hands-on practices with some of the application programs using Microsoft Office (Word and PowerPoint) exercising on preparing reports, formatting, inserting charts etc.
ESSENTIALS OF MARKETING
Course code
MRKT103Credit
3Theoretical
3Practical
0Ects
7
.
TURKISH LANGUAGE
Course code
TREG100Credit
0Theoretical
2Practical
0Ects
2
This course examines basic areas of language and expression. In the first half of the course, the theoretical approach to language is formed and the spelling rules of the Turkish language are studied. In the latter part of the course, language and narrative errors are studied together with editing. In the second half of the course, formal writing, curriculum vitae, petition, evaluation of the columns in terms of language and style, types of written expression and practice; Turkish production and application of shooting attachments; Turkish grammar structure; It is aimed to teaching subjects like phonetics of Turkish to students.
TURKISH
Course code
TURK100Credit
0Theoretical
2Practical
0Ects
2
This course provides an orientation to modern Turkish language for foreign students who wish to communicate in this language for their needs. It mainly focuses on the differences between Turkish and English Alphabets, especially the sounds and the letters which are not included in the English alphabet (i.e. Turkish letters ç-ğ-i-ö-ş-ü). In addition, basic grammar and sentence structure forms in Turkish are practised. The required grammar and vocabulary will also be developed through their adaptation to daily situations in contexts such as introducing yourselves, greeting, talking about the things they possess by using possessive adjectives, forming positive, negative and question sentences by using present simple, telling the time, talking about their own timetables, using demonstrative pronouns when describing the place of objects and becoming familiar with vocabulary related to family members.
Second Semester
INTRODUCTION TO NEW MEDIA
Course code
COMM104Credit
3Theoretical
3Practical
0Ects
4
This course aims to define new media environment formed as a result of the development of information and communication technologies and to introduce its properties. In this context, the process of transition from traditional one-way communication to two-way, interactive communication environment; features that differentiate new media from traditional media; basic dynamics of new media; cyberspace, interaction in cyberspace; user-generated content creation; alternative media; citizen media; information society are discussed. In addition, the way in which the new media changes and transforms personal and mass communication will be discussed. This theoretically-engaged course will give students a critical analytical introduction to how the knowledge and culture are shared and organized in the new media environments with its impact on social-political-cultural life.
READING AND WRITING SKILLS-II
Course code
ENGL142Credit
3Theoretical
2Practical
2Ects
4
This course is the continuation of ENG 101. The course aims to improve students' listening, speaking, reading, writing and working skills. In the course, students are guided in writing compare and contrast essays using Venn diagram. In addition, the aim of the course is to learn the necessary conjunctions for composition writing. In addition, the students will be able to write a four-part critical composition by learning the difference between ideas and factual real sentences and how to write the opposing opinion and sentences used to refute it. Thus, the students will be able to distinguish between the compare and contrast essay and discursive essay. Students will also be able to make presentations by using presentation techniques. In addition, this course aims to summarize the reading pieces of the students and to use the strategies of reading and to draw conclusions and meanings using their reading skills.
HISTORY OF CIVILIZATION
Course code
HIST100Credit
0Theoretical
2Practical
0Ects
The aim of this course is to outline the development of civilizations in the course of history. It firstly focuses on the concepts such as “Civilization”, “Prehistoric”, and “Historic” and on the factors forcing the emergence of the first civilizations. As well as examining the prehistoric periods and their characteristics in the course of human life since the first appearance of human beings on earth, the course mainly focuses on the early civilizations, namely the Mesopotamian, Egyptian, Aegean, Classical Greek, Hellenistic, Indian, Chinese and Roman Civilizations. Political, social, economical, cultural, intellectual, philosophical and scientific aspects in these entities are also examined in this course.
INTRODUCTION TO PROGRAMMING
Course code
ITEC112Credit
4Theoretical
3Practical
2Ects
7
The course will introduce basic and fundamental programming constructs and techniques through using the C++ programming language in order to generate algorithmic solutions to problems. Upon completion of the course, students will learn an introduction to algorithms, solving problems by flowcharts and pseudo codes, header files, data types, arithmetic & logic operators, control statements (if, if/else, switch-case) and use them as inner statements, loop statements (while, do/while, for), functions, standard functions of programming language, random number generation and their area of use, user-defined functions, global and local variables, recursion, arrays, searching algorithms on arrays, sorting algorithms on arrays, pointers, pointer operators, using pointers with arrays and functions. In the laboratory hours, students are writing full programs or modifying existing programs for other solutions.
MARKETING MANAGEMENT
Course code
MRKT116Credit
3Theoretical
3Practical
0Ects
7
.
PSYCHOLOGY
Course code
PSYC110Credit
3Theoretical
3Practical
0Ects
6
The aim of this course is to provide an introduction to the wide range of topics covered by psychology. By the end of the course, students will be familiar with the major theories and the methods of research used to analyse behavior. These include the biological basis of psychological functions, sensation, perception and different states of consciousness. In addition to cognitive topics, the course provides an introduction to social, developmental and clinical psychology.
MODERN TURKISH HISTORY
Course code
TARH100Credit
0Theoretical
2Practical
0Ects
2
In this course, Ottoman state and society, factors causing the collapse of the state; Ottoman modernization; Tripoli and Balkan Wars, World War I, Mudros Armistice and Sevres Agreement; parties and associations, the national resistance movement led by Mustafa Kemal, the Havza and Amasya Circulars, the Congresses, the National Pact, the Turkish Grand National Assembly; the rebellions, the regular army and the War of Independence; the Mudanya Armistice, the Lausanne Peace Treaty; Revolution in the political field, secularization of the state and society, abolition of the sultanate, declaration of the republic, abolition of the caliphate; 1921 and 1924 constitutions, constitutional changes; Sheikh Said Rebellion; Multi-party experience, secularization and modernization in law, nationalization and secularization in education, Kemalizm and 6 principles, Turkish foreign policy(1923-1938) are covered.
Third Semester
FUNDAMENTALS OF DATA SCIENCE
Course code
DASC201Credit
3Theoretical
3Practical
0Ects
6
This course focuses on learning data science through the interest to development and improvement of capability of solving rich problems from data point of view in a systematic and principled way by using high quality instructions and basic level data science techniques. Students will be introduced to what data science is, will discover the applicability of data science across fields, and will learn how data analysis can help them make data driven decisions. Students will gain familiarity with various open source tools and data science programs used by data scientists, like Jupyter Notebooks, RStudio, GitHub, and SQL. This course provides the students with the required structure and responsibilities in order to educate them as data scientists progressing a right way with high concluding capabilities.
INTRODUCTION TO PUBLIC RELATIONS
Course code
DMMA203Credit
3Theoretical
3Practical
0Ects
6
INTRODUCTION TO PUBLIC RELATIONS
CYBER SECURITY-I
Course code
ITSE201Credit
4Theoretical
3Practical
2Ects
6
The course covers basic concepts of cyber security theory and techniques for optimizing security on computers and networks. Students are taught on how to assess the current security landscape, the nature of the threat, the general status of common vulnerabilities, the likely consequences of security failures and the set of information security metrics that can be applied to prevent and mitigate the cyber security issues. At the completion of this course student will be able to Identify potential threats to computer and networks, describe basic incident response techniques and identifies several techniques that provides basic protection to computer and networks.
PRINCIPLES OF DIGITAL MARKETING
Course code
MRKT213Credit
3Theoretical
3Practical
0Ects
6
.
CONSUMER BEHAVIOR
Course code
MRKT217Credit
3Theoretical
3Practical
0Ects
6
.
Fourth Semester
ETHICS & SOCIAL RESPONSIBILITY
Course code
EASC220Credit
3Theoretical
3Practical
0Ects
6
The course is designed to familiarize students with concepts such as morality, theory of right and wrong, theory of value, what entails goodness and badness, and the theory of virtue and vice. After introducing these concepts, the course encourages students to think about ethical aspect of real life events and issues, makes them analytically examine their position in social life and how they deal with ethical issues. Students become more effective decision makers by examining the meaning and role of ethics in business environment, and social responsibility of business organizations. Topics include the relationship between business and society; identifying stakeholders and issues; the theoretical basis of business ethics; business ethics in management and leadership; the concept of corporate social responsibility; corporate social responsibility in practice.
FREE ELECTIVE
Course code
FREEXX1Credit
3Theoretical
3Practical
0Ects
6
FREE ELECTIVE
CYBER SECURITY-II
Course code
ITSE202Credit
4Theoretical
3Practical
2Ects
6
The course aims to provide students with an in-depth understanding of the different types of malware and security breaches and to develop an effective prevention method that will increase overall security in the cyberspace. In this course, students are introduced to various monitoring techniques and protection procedures pertaining to security activities. Students also learn to apply these techniques practically. Topics covered in the course, includes an overview of cyber security infrastructure, cyber security management, wireless networking, organizational policy, information security policy, and defense in depth. At the completion of this course, student will understand the basic principles on how to build a secured computer networks and how to develop a valuable data asset, systems and processes.
Services Marketing
Course code
MRKT210Credit
3Theoretical
3Practical
0Ects
6
Services Marketing
DIGITAL IMAGE PROCESSING
Course code
VICD204Credit
4Theoretical
3Practical
2Ects
6
Digital technologies has been transforming the field, communication, visual communication specifically. Products of these technologies surrounding us in our current world. Digital images and videos are developed and used for specific purposes in every fields of arts and sciences. This course knows this importance and introduces students to analytical tools and methods which are currently used in digital image processing as applied to image information for human visual perception. The general aim of the course is to explore the structure and meaning of the graphic and bitmap images; creation, editing, processing digitally for various media. Essential editing tools such as Photoshop will be taught to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools.
Fifth Semester
FREE ELECTIVE
Course code
FREEXX2Credit
3Theoretical
3Practical
0Ects
6
FREE ELECTIVE
FUNDAMENTALS OF MANAGEMENT INFORMATION SYSTEMS
Course code
MISY363Credit
3Theoretical
3Practical
0Ects
6
This course is for students who want an in-depth look at how today’s business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available for business managers to achieve operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will be able to find here the most up-to-date and comprehensive overview of information systems used by business firms today. When interviewing potential employees, business firms often look for new hires who know how to use information systems and technologies to achieve bottom-line business results. Regardless of whether you are in finance, management, marketing or information systems major, the information and knowledge included in this course will be valuable throughout the entire career.
Global Marketing
Course code
MRKN319Credit
3Theoretical
3Practical
0Ects
6
.
DATABASE MARKETING
Course code
MRKT313Credit
3Theoretical
3Practical
0Ects
6
.
ADVERTISING
Course code
MRKT317Credit
3Theoretical
3Practical
0Ects
6
.
Sixth Semester
DIGITAL VIDEO PROCESSING
Course code
COMM403Credit
4Theoretical
3Practical
2Ects
6
The general aim of Digital Video Processing is to explore the structure of the video and to understand the nature of moving images and editing them digitally. Basics of digital video editing tools such as Adobe Premiere and After Effects will be given to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools. Within the scope of the course spatio-temporal sampling, motion analysis, parametric motion models, motion-compensated filtering, and video processing operations including noise reduction, restoration, super-resolution, deinterlacing and video sampling structure conversion, and compression will be examined. Video segmentation and layered video representations, watermarking, video streaming, compressed-domain video processing, and digital TV will also be covered in the course.
ENTREPRENEURSHIP
Course code
EASC363Credit
3Theoretical
3Practical
0Ects
6
This course provides students the knowledge of understanding the role of entrepreneurial businesses and assesses the skills necessary to operate an entrepreneurial venture successfully. At the end of the course, the students are expected to be able to analyze and to decide about the business concept that fits into the current business environment. The students could also write a sound business plan for their entrepreneurial venture. The course is designed to familiarize students with the world of small business, and analyze the personal strengths and weaknesses of students relative to launching a career in entrepreneurship. Attention is given to planning, financing, starting and managing a small business.
INTEGRATED MARKETING COMMUNITACION
Course code
MRKT308Credit
3Theoretical
3Practical
0Ects
6
.
Marketing Planning
Course code
MRKT310Credit
3Theoretical
3Practical
0Ects
6
.
CAMPAIGN DESIGN IN PUBLIC RELATIONS
Course code
PRAD313Credit
3Theoretical
2Practical
2Ects
6
Within the scope of campaign design in public relations course, information on how to design and implement public relations campaigns are given. The students have the chance to practice the theoretical knowledge they gained through their own projects. The students are encouraged to think creatively and critically. For this purpose, the students are presented with the effective ways and techniques of developing original and creative strategies. They learn the importance of approaching all functional areas of preparing a campaign (research, media, the creative text etc.) as a whole. The students are expected to prepare an original public relations campaign at the end of the semester.
Seventh Semester
FACULTY ELECTIVE
Course code
DMMAXX1Credit
3Theoretical
3Practical
0Ects
6
FACULTY ELECTIVE
FACULTY ELECTIVE
Course code
DMMAXX2Credit
3Theoretical
3Practical
0Ects
6
FACULTY ELECTIVE
FACULTY ELECTIVE
Course code
DMMAXX3Credit
3Theoretical
3Practical
0Ects
6
FACULTY ELECTIVE
Marketing Research
Course code
MRKT413Credit
3Theoretical
3Practical
0Ects
6
.
UNIVERSITY ELECTIVE
Course code
UNIEXX1Credit
3Theoretical
3Practical
0Ects
6
UNIVERSITY ELECTIVE
Eighth Semester
ELECTIVE
Course code
DMMAXX4Credit
3Theoretical
3Practical
0Ects
6
ELECTIVE
ELECTIVE
Course code
DMMAXX5Credit
3Theoretical
3Practical
0Ects
6
ELECTIVE
ELECTIVE
Course code
DMMAXX6Credit
3Theoretical
3Practical
0Ects
6
ELECTIVE
MARKETING CAPSTONE
Course code
MRKT412Credit
3Theoretical
3Practical
0Ects
6
.
UNIVERSITY ELECTIVE
Course code
UNIEXX2Credit
3Theoretical
3Practical
0Ects
6
UNIVERSITY ELECTIVE
Elective Courses
STATISTICAL APPLICATIONS FOR SOCIAL SCIENCES
Course code
STAT461Credit
3Theoretical
3Practical
0Ects
5
The course aims to instruct students to use word, excel and statistical packages in an integrated approach at an advanced level. In this course students will be presenting their statistical applications on Power Point in a professional manner; using statistical capabilities to get simple percentages to complex analyses of variance, multiple regressions, and general linear models as well as to generate tabulated reports, charts and plots of distributions and trends. The course makes statistical analysis more accessible fort he beginner and more convenient for the experienced user.It offers a simple and efficient spreadsheet-like facility for entering data and browsing the workingdata file.
SALES MANAGEMENT
Course code
BUSN470Credit
3Theoretical
3Practical
0Ects
6
The main purpose of this course is to prepare students to become effective sales managers in today’s hyper-competitive environment and global economies —by integrating current smart technologies, research and development activities, and strategic thinking skills in applying real industry. This course will enable students to gather data and information about sales management as major business function with an overview of the sales perspective, sales environment, sales technique and sales control. This course covers the topics such as what must still be the most important element of the marketing mix for the students and practitioners. This course provides the basis for the consistent cadence of sales inspections for creating a selling quality and excellence which help the students to develop their understanding against role-base competencies.
MEDIA PLANNING IN ADVERTISING
Course code
DMMA304Credit
3Theoretical
3Practical
0Ects
4
MEDIA PLANNING IN ADVERTISING
DEVELOPING A DIGITAL BUSINESS
Course code
DMMA307Credit
3Theoretical
3Practical
0Ects
5
DEVELOPING A DIGITAL BUSINESS
OPERATIONS AND PRODUCTION MANAGEMENT
Course code
BUSN460Credit
3Theoretical
3Practical
0Ects
6
This course is designed to provide students with an understanding of the foundations of the operations function in both manufacturing and services. The course will analyze operations from both the strategic and operational perspectives and highlight the competitive advantages that operations can provide for the organization. This course introduces students to the concepts underlying effective operation and control of manufacturing and service businesses. It states approaches to production control, inventory policy, facilities planning, methods improvement and technological assessment decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, materials requirements planning (MRP), project management and quality control with aided computer soft wares are studied.
INTERNATIONAL MARKETING
Course code
BUSN484Credit
3Theoretical
3Practical
0Ects
6PROJECT MANAGEMENT
Course code
BUSN441Credit
3Theoretical
3Practical
0Ects
6
This course introduces the concept of managerial process in project management. It explores the process of lifecycle management of projects and the tools for decision making. The course will cover the important topics of project management process including cost and time estimation, project scheduling, managing risk, outsourcing, project closure and how to become an effective project manager. The technical and behavioral issues in project management with a broad range of industries to which project management principles can be applied will be also highlighted. By the end of this course the students will be able to understand how project management theories are practiced in business cases and will be able to apply theories in real life cases.
CRITICAL THINKING FOR MANAGERS
Course code
BUSN385Credit
3Theoretical
3Practical
0Ects
6
This course aims to develop students’ abilities and skills to think critically, to respect others’ points of view and also to analyze and direct academic arguments. In this course students are also directed to raise questions and analyze the scientific texts logically and critically. The course guides the students to conduct a critical analysis of what they read and also provide them with opportunities to practice and develop their skills by writing their reflections on the materials studied and the progress of their own learning. Moreover, the course will help students learn how to identify and analyze problems academically and offer appropriate and scientific alternative suggestions for solving such problems.
MANAGEMENT SCIENCE
Course code
BUSN321Credit
3Theoretical
3Practical
0Ects
6
Management science course combines elements of management and decision-making with mathematical and quantitative analysis. It involves the use of mathematical models and methods to solve problems and make decisions in a variety of settings, including business, government, and non-profit organizations. The course covers topics such as optimization, forecasting, decision analysis, and simulation, and may also include elements of computer programming and data analysis. The goal of the course is to provide students with the skills and knowledge they need to analyze complex problems and make effective decisions using quantitative methods.
INTERNATIONAL BUSINESS MANAGEMENT
Course code
BUSN471Credit
3Theoretical
3Practical
0Ects
ORGANIZATION THEORY
Course code
BUSN361Credit
3Theoretical
3Practical
0Ects
CREATIVITY AND INNOVATION
Course code
BUSN236Credit
3Theoretical
3Practical
0Ects
6
CREATIVITY AND INNOVATION
Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.
COMPARATIVE ECONOMIC SYSTEMS
Course code
ECON374Credit
3Theoretical
3Practical
0Ects
6
This course aims to make undergraduate students familiar with the major concepts, theories, and debates in comparative economic systems. The course is aimed to maintain the students’ representations of the complexity of the economy of global market. Comparative economic systems are often viewed as a divergence of traditional economics types: free and planned economies with a new type of mixed systems. This course focused on the comparison of three main types of economics systems: Anglo-Saxon, Continental and Asian. The course covers many issues to compare legal systems, corporate governance, financial market, energetic systems, human capital, inequality, social policies, etc. Additional attention was paid to informal institutions (corruption and organized crime), which could be “normal” institutions in economic sense.
SMALL BUSINESS MANAGEMENT
Course code
BUSN416Credit
3Theoretical
3Practical
0Ects
6
SMALL BUSINESS MANAGEMENT
MONEY AND BANKING
Course code
BUSN332Credit
3Theoretical
3Practical
0Ects
6
This course is designed to explain the importance of money and banking to economic activity. This course offers a systematic analysis of monetary theories and the financial system. Apart from exposing students to different approaches in monetary analysis, the course places a special emphasis on the up-to-date analysis of how information costs affect financial structure and monetary policy. The course will cover the structure and importance of the financial system, the functions of money, behavior of interest rates, financial structure and asymmetric information, bank management and regulation, debates on macroeconomic and monetary policies, the targets and instruments of monetary policies, the transmission mechanism of monetary policy and its effectiveness, money and inflation, rational expectations and its applications.
KNOWLEDGE MANAGEMENT
Course code
BUSN410Credit
3Theoretical
3Practical
0Ects
6
This course aims at underlying the importance of knowledge and its processes in organizations. It focuses on the processes of knowledge such as creating, sharing, structuring, using and auditing in the context of knowledge management life cycle (KMLC). Furthermore, the course examines two type/dimensions of knowledge, tacit and explicit knowledge. Hierarchy of knowledge is also the key concept of knowledge management course which includes physical process, data, information, and knowledge and wisdom concepts. Knowledge management discipline, knowledge management applications and knowledge mapping techniques will be explained at this course during the Semester. Some of the additional theories such as resource based view of the organization theory, resource dependency theory, intellectual capital theory will directly be explained.
FUNDAMENTALS OF ECONOMICS
Course code
ECON110Credit
3Theoretical
3Practical
0Ects
5
Bu ders, hem mikroekonomi hem de makroekonominin temelini oluşturan temel kavramları kapsayan temel bir ekonomi anlayışı sağlar. Öğrenciler arz ve talep, piyasa yapıları, ekonomide hükümetin rolü, enflasyon, işsizlik ve uluslararası ticaret gibi temel konuları keşfedeceklerdir. Ders, ekonomik muhakeme ve karar almanın önemini vurgulayarak öğrencilere hem kişisel hem de profesyonel bağlamlarda ekonomik sorunları analiz etmeleri için araçlar sağlar. Dersin tamamlayan öğrenciler temel ekonomi prensipleri hakkında sağlam bir anlayışa sahip olacaklardır.
MANAGING SOCIAL RESPONSIBILITY PROJECTS
Course code
BUSN437Credit
3Theoretical
3Practical
0Ects
6
MANAGING SOCIAL RESPONSIBILITY PROJECTS
TRNC citizens and TR citizen candidate students who have completed their entire high school education in TRNC. They are placed in undergraduate programs in line with their success in the CIU Student Placement and Scholarship Ranking Exam and the programs they prefer.
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- Scanned copy of international passport/birth certificate,
- Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application).
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