The Public Relations and Advertising Program, by means of focusing on a communication profession, aims to educate professionals who will communicate effectively; form communication bonds with the public and private sectors; be able to respond to the communication needs of the changing business world; and maintain human-centered long-term relationships. The program offers theoretical, technical and communicative competence courses, as well as internship for practical experience. The internship helps students apply learned knowledge into real business cases in a real working environment, fostering self-confidence and interpersonal communication competences. The internship period is 30 business days and can be carried out either with local or international organizations depending on the student’s preference. Our program aims to contribute to the growth of our students as professionals in the field of communication and mass communication with enriched knowledge and skills to be able to respond to the needs of the sector. The medium of instruction of the program is English.
Specialists are invited from various institutions and organizations related to the field of public relations and advertising aiming to reinforce the learning outcomes of students beyond the scheduled curriculum through talks, presentations and seminars. Through these extra-curricular organizations, students are exposed to real business cases and successful experiences of the presenters. This gives students an opportunity to benefit from the presenters’ know-how and expertise. Interactive meetings help students understand the importance of interpersonal communication, time-management, and collaboration with staff in the workplace. By becoming active participants of the Advertising and Public Relations Club, students are also able to gain practical experience in organizing various activities, designing different advertising and public relations campaigns. Additionally, students can take on responsibility in the CIU News Agency and television studio and improve their written and visual expression skills. Students, after graduation, may continue for an additional two-year education in order to obtain undergraduate degree from the Department of Advertising and Public Relations.
Students who successfully graduate from the Public Relations and Advertising Program have a wide range of business opportunities. Public relations profession requires effective communication management; so, the graduates have the opportunity to serve in communication-oriented positions at both public and private institutions. Despite the fact that communication methods and their influence are changing in parallel to the technological developments in the field; communication attributes and purposes do not change. Thus, there always will be a high demand for public relations and advertising professionals in the business arena. Graduates of the Public Relations and Advertising Program can easily apply to public relations companies and advertising agencies; may enroll in corporate communication and marketing departments of institutions, civil society organizations, political institutions, and various media organizations. Students who have mastered public relations and advertising in English language have more opportunities for employment at international advertising agencies.